Digital Markiting

How To Improve Your Website To Google

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White Hat Versus Black Hat

Black hat SEO is both a myth and a reality we have to face sooner or later as SEO practitioners. While I abide by probably one of the strictest SEO codes of ethics around and SEO optimize is a clean white hat SEO company company itself we still can’t deny that there is black hat SEO.

Introduction – What Is SEO

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. This gives a website web presence. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.